STRATEGIC PLANNING IN GAUTENG GRASSROOTS FOOTBALL CLUBS

Abstract

Strategic planning has become indispensable for organisations that seek to develop and grow, and grassroots football clubs are no exception. As large amounts of money are invested in football clubs, these entities may be prone to substantial financial risk if resources are not effectively deployed, underlining the importance of strategic planning and management. Against this background, this qualitative study explored the strategic planning processes of grassroots football clubs in Gauteng Province, South Africa. Interviews were conducted with representatives of 12 football clubs affiliated with the South African Football Association, and data were analysed thematically. The findings suggest that grassroots football clubs are like not-for-profit community organisations in their strategic planning approach (or lack thereof). Grassroots football clubs still have much to do in developing their strategic planning capabilities to create value and enhance the sustainability of football.